About Us

Intermountain New Holland has a rich history dating back to 1948, originally founded as Mini-Cassia Equipment Company by the Bray family. Now operating as Intermountain New Holland, the company continues to serve the Magic Valley community with a commitment to honor, fairness, and hard work. They offer top-notch agricultural equipment, parts, and service to help farmers and ranchers succeed. Their legacy of excellence and community involvement remains strong. Visit the About Us page for more information.

Our History

Intermountain New Holland began in 1948 as Mini-Cassia Equipment Company. Founded by the Bray family, Mini-Cassia Equipment served the farmers and ranchers of the Magic Valley for 66 years. Over the years, farming and ranching methods and technology has changed. The equipment business has changed as well.

In June, 2014, Mini-Cassia Equipment was acquired by Intermountain New Holland. Intermountain New Holland plans to serve their valued customers well into the future and carry forward the long standing tradition of community the Bray family has started. We are making the investment in our business because we know that our customers will be more successful if we help lead the way.

Values

Known for the hardworking pioneers that took a sagebrush plateau in the early 1900’s and by harnessing the power of the Snake River turned it all into the Magic Valley. Idaho farmers and ranchers come from a noble heritage with much to be grateful for. A sacrifice brought forward a reward. At Intermountain New Holland, we understand that honorable, fair-minded and hardworking people is what made this country great. We strive every day to measure up to that same standard. You can rely on us to treat everyone fairly, do what we say, and help our customers succeed, by providing them value with the ag equipment, parts and service they need.

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